Always one to give his onlookers a show, avant-garde designer Gareth Pugh has finally opened his first store on Hong Kong’s infamous Ice House Street! Situated near fellow avant-garde and couture houses such as Comme des Garcons, Anna Demeulemeester, Martin Margiela and Hermes, the store is 658 square feet of pure Pugh genius.
The I.T. Group who now owns Pugh's Hong Kong retail rights spared no expensive when it came to making his unorthodox vision come true. The interior features jet black rubber paint and glossy black tiles in the main space and ash gray walls and carpet in the fitting rooms. This of course is in addition to the cement floors.
The all black exterior does not have traditional window display, but rather a large glass wall that will show through to an LED screen in the back of the shop.
If you’re in Hong Kong and like your fashion with a twist you definitely need to stop buy shop to experience the Gareth Pugh madness in person!
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