I'am.altaModa: Behind the scene: Chanel FW 2010 ad campaign

Fellow blogger/ photographer Rachel Scroggins is one lucky gal! She got the opportunity of a life time when she was able to be on site at the Chanel Fall/Winter 2010 ad campaign. Shot in New York City’s Lower East Side, the campaign will features top models Freja Beha Erichsen and Abbey Lee Kershaw among others.

There are two things that I really admire about this shoot. Firstly, that all the fur items from this collection are made of synthetic fibre and not real animal fur and secondly, that Karl Lagerfield (head designer of Chanel) is actually hands-on with all the Chanel projects.

I can wait to see the final outcome! Comment above!